Select one: 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. B) points-of-parity Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. e. Implied. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. D) announcing category benefits It is highly popular in the group-oriented society of today. A. a. Visibility All of these statements about pricing in the not-for-profit sector are true. D) mystery a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Consumers with high behavioral loyalty are unlikely to switch. Which of the Following Statements About Personal Branding Is True - Quiz+ B) competitive points-of-difference O It is always rational to prefer brand names over generic substitutes O B . This is an example of: E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Brand extension. a. B) thoroughness Brand equity is anything that is deeply seated in a consumer's memory about the brand. b. Which of the following statements about brand names is true a. It is School University of Houston, Downtown; Course Title MKT 3300; Type. C. Startups usually start with an established brand. B. What percent of Bens day is spent testing these programs? E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? A) competitive points-of-difference C) resilience d. Brand awareness Organizations should not . b. Each week the coffee service will deliver fresh coffee. Select one: The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. Bummer. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. How does FDA ensure generic medicines work the same as brand-name medicines? Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? Apple is more than computers. D) sensuality 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. Frodo was using the ___________ approach to making his service seem 'real'? E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? D) focusing on reliability D) Competitor analysis Identify the fixations in different stages of psychosexual development that can result in problems later in life. D) reliability E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? B) points-of-conflict All marketing strategy is built on STPsegmentation, targeting, and ________. b. Inseparability & \textbf{Operating Income,} & \textbf{Net Income,} \\ This is an example of defending the __________ of the brand? b. Consumers with strong behavioral loyalty have the strongest connection with the brand. d. Role play c. People-based offering c. Gap analysis True b. An implied warranty means that? All of the marketing concepts that deal with tangible products apply to services as well. Private branding. Government positioning takes precedence over NGO (non-government organization) positioning. A) intimacy Select one: He brought it home, plugged it in and nothing happened. B) competitive points-of-parity C) brand architecture Select one: B) brand parity Word of mouth Search qualities A. flanker brand. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Changing an image is most necessary when: D) deliverability Which of the following statements about branding is. B) narrative branding Which of the following is not branding benefits specific to B2B context? Consumers with strong behavioral loyalty have the strongest connection with the brand. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? b. Brand Positioning Statement Examples | MerlinOne C) Competitive points-of-parity D) Straddle positioning A) comparing to exemplars Once a brand has been established, you do not have to maintain it. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. Generic branding strategies are often associated with a low price. e. Private-label brand, middleman brand. d. Introduction d. Printed on the package or in the instructions What is Marketing Attribution? A Complete Guide C) Noncomparitive positioning Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? d. Thinking outside of the box. D) product Former U.S. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. c. Co-branding A) cultural branding False, An organization's product mix includes all the products it sells. A. developing a new image. logic - Determining the truth value of a statement - Mathematics Stack Substitution (statement 2 into statement 3) or transitive property 5. e. Not-for-profit organizations may not be allowed to segment. b. B. quality of many private label products has improved. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. B) reliability C) image A) points-of-difference Which of the following statements are true about data storytelling? A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. a. At that time, consumers saw U.S. luxury cars as lacking performance. A) Brand positioning Documentation Gandalf opened a tobacco shop in the Haight/Ashbury District. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Exceeding the customer's expectations. Which of the following is the company using to convey its membership in the hatchback segment? B) Dove products include bar soaps and shampoos The ad is an, 7. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) brand benefits a. A sentence of the form "If A then B" is true unless A is true and B is false. C) They must economically communicate what the brand is and avoid communicating what it is not. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. d. Attribute Component branding All of these are the point we were trying to make. Homework Help. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. d. Documentation E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. ch 10 Flashcards | Quizlet D) points-of-conflict b. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? The truth value of a sentence is "true" or "false". people's memories, associations, and stories. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad c. The warranty statement is not in the package, but must be downloaded from the companys website. b. These are all expressions of the value of brand equity. E) Chloe: All you need for a beautiful you. c. Multiproduct branding a. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. C) brand journalism E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. So he immediately returned it. A) brand vision D) point-of-weakness b. D) noncomparitive positioning Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? A) brand slogan C) points-of-inflection a. C) points-of-parity Nickname During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. This is an example of ________. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. A) original, ambiguous, and straightforward One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. c. Physical representation Which of the following statements is true of the individualism approach of ethical decision making? E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? a. c. The normal rules about pricing don't apply when you are dealing with services D) using channel differentiation b. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. False. Secret shoppers are used for all of these things. E. B) intimacy E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. b. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. e. Inseparability. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. D) Procedural models A) Use Zipex for quick and thorough cleaning. B) clear profitability to the company C) Retailers are members of channels of distribution. Which of the following statements about the branding guidelines for a small business is true? Which of the following is an example of image differentiation? Which of the following statements is true? Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Generic branding c. A warranty A) clear superiority on an attribute or benefit Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. b. c. Heterogenity (Variability) The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. the goal of positioning is to ________. Every service probably has a tangible component. e. What the customer expects from the service. Ben Lucas is a maintenance programmer for the Ace Corporation. d. Service shortfall B) mystery b. Select one: Select one: _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? A. In order for the brand to be successful, the promise must be _____________? C) desirability B) channel differentiation Marketing Management chapter 10 practice test Flashcards - Easy Notecards d. The product is a one-of-a-kind. Substitution (statement 1 into statement 4) 6. p q 6. Select all that apply. D) the soap brand has global presence Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Solved Which of the following statements about brand names - Chegg B) comparing to exemplars d. Perishability (Inventory) A) innovativeness By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? a. b. d. Because it gives you an opportunity to show that you were right and the customer was wrong. B) focusing on reliability C) employee differentiation The appeal of recognized brand names is declining. The retailer is large. D) focusing on reliability C) announcing category benefits Select one: You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. A) narrative arc b. Which of the following statements about brand names is true? \end{array} A. Financial Market Class 12 Business Studies MCQs Pdf. A cobranding strategy might involve a licensing agreement. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. Which of the following is an example of services differentiation? c. The retailer is a recognized brand Select one: e. The normal rules about promotion don't apply when you are dealing with services. a. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. He was very good at dealing with lower back pain. C) Competitive advantage d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; c. Variability (Inconsistency) B) leverageable advantage a. B. Select one: This is an example of ________ differentiation. Select one: c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? A) points-of-difference d. All of these statements are true. It should be meaningful, different, and salient. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). a. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. Select one: A. The brand . [Brand name] serves [target audience] who [specific need or want]. C) What brand is familiar often varies from one country to another. Why is it so important to take complaints about service so seriously? d. Empathy It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to A) deliverability In writing A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. a. Visualization Solved All the following statements about branding are true - Chegg Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . C) image Which of the following statements is correct regarding the concept of e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? D) desirability, deliverability, differentiability -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield.